SEO AUDIT

Discover the hidden opportunities and potential improvements in your website's SEO.

The SEO Audit dives deep into your website, examining it from an SEO perspective and identifying any issues or areas for improvement. This service can be either a comprehensive, 360° SEO audit (content, technical, and off-page) or can focus just on the content or technical aspects. An SEO Audit is the starting point for any successful SEO strategy. It provides you with a complete understanding of your website’s current standing from an SEO perspective.

Prepare for a rigorous, enlightening SEO audit, custom-fitted to your needs and designed to drive your online accomplishments.

The SEO Audit is a perfect fit for you if:

  • You've noticed a drop in your organic search rankings or traffic

  • You're planning a website redesign or migration

  • You're unsure if your website complies with the latest SEO guidelines

  • You're launching a new SEO strategy and need a clear baseline

If any of these resonate, you’re in the right place. 😉 Here’s what you can do next:

What does the SEO Audit service entail?

The 3 Pillars of the SEO Audit

Whether comprehensive or focused, the SEO Audit is built around three main pillars: content, technical, and off-page.

Technical Audit

Let's think of your website as a house. A technically sound website, like a well-constructed house, forms the foundation of all successful SEO efforts.

My technical audit is not just about making your website more palatable to search engines but also about creating a welcoming environment for your users. I'll meticulously examine your site's architecture, load speed, mobile responsiveness, schema markup use, URL structure, and other technical SEO elements.

This comprehensive inspection ensures maximum crawlability, enabling search engines to effectively access and collect data to later index your site.

Content/On-page Audit

Content is the heart and soul of your website. It's what you offer to your audience and what search engines index.

My content audit ensures your website's textual and visual content is not just in line with Google's algorithmic guidelines but also genuinely engaging and valuable to your users. I'll delve into your keyword usage, evaluate the quality of your content, check metadata for optimisation opportunities, and analyse your site's internal linking and content structure.

Off-page Audit

Your website doesn't exist in a vacuum, and the off-page audit offers a wider view of its standing in the digital landscape. I'll evaluate your website's backlink profile, keeping an eye on your social signals and brand mentions. This analysis helps in understanding the broader context of your website's online presence.

The SEO Check-up

Comprehensive SEO audits are like deep dives into the ocean, but not everyone needs that level of detail all the time. If you're looking for quicker insights or are on a tighter budget, I also offer a lighter SEO check-up service. This gives you a snapshot of your SEO performance and highlights any major issues that may be affecting your rankings and traffic.

How I Approach SEO Audits

An SEO Audit isn't a generic, one-size-fits-all service. I tailor my approach to fit your specific situation and needs, while making sure no stone is left unturned in my research of your website. Here are a few examples of cases where an SEO audit can be particularly beneficial:

  • Pre-Redesign Evaluation: Planning a website redesign? An SEO audit can identify any existing SEO strengths that should be preserved during the redesign process, as well as uncover issues that should be addressed.

  • Post-Launch Check-Up: Just launched a new website? An SEO audit can ensure there are no lingering issues that could hamper your site's performance in search results.

  • Performance Dip Diagnosis: If your website has seen a drop in organic traffic or rankings, an SEO audit can diagnose the issue, pinpointing whether it's due to technical problems, content issues, or off-page factors.

  • Ongoing SEO Strategy Development: Regular SEO audits can help keep your SEO strategy on track, providing you with the insights needed to continually refine and improve your approach.

But I don't stop there. I ensure that the strategy is custom-tailored to fit the way your business operates and it’s goals. For example:

  • If your business operates in multiple countries or languages, an SEO audit can assess whether you're effectively targeting each of your markets. This can include evaluating your use of hreflang tags, your site's international structure, the local relevance of your content, and more.

  • For businesses targeting a local market, an SEO audit can verify that you're properly optimised for local search. This can involve checking your Google My Business profile, local keywords usage, NAP consistency (Name, Address, Phone number), local backlinks, and more.

  • For an e-commerce store, SEO audits can involve a detailed analysis of your product and category pages, your site's navigational structure, user experience, technical performance, and other specific factors that could impact your ability to attract and convert customers.

  • For a lead generation website, an SEO audit can focus on the optimization of your conversion paths, the quality and relevance of your content to your target audience, the performance of your CTAs, among other aspects that can affect your lead generation goals.

  • An SEO audit for a non-profit might prioritise the visibility of donation or volunteer pages, assess the effectiveness of their content in reaching their target audience, and ensure their site is accessible and user-friendly.

This customised approach ensures your SEO audit is not just a superficial scan, but an in-depth exploration of your digital presence, providing insights that resonate with your business objectives.

Remember, SEO is not a one-off task, but an ongoing commitment. It requires diligence and adaptability. I'm here to guide you through this process, providing clear, actionable recommendations that will serve as stepping stones on your path to online visibility and success."

Availability

I usually complete a comprehensive SEO Audit within 2 to 3 weeks.

I’m often booked weeks in advance for this service, so please keep this in mind when enquiring.

Investment

Once we've had our initial assessment call, you'll get a customised proposal that outlines the exact investment for optimising your website's SEO performance.

The typical investment for a comprehensive SEO Audit stands at about 3000€.

Deliverables

All the deliverables, relevant documentation and helpful resources will be made available to you in a Notion dashboard. You will be able to share it with your teams and download all the elements you need.

Enquire today!

Ready to gain clarity on your websites performance with an SEO audit? Let's discuss your needs and figure out the best way to move forward.

What my clients have to say

  • “Alizée is a pleasure to work with! I highly recommend her!”

    “Alizée is a pleasure to work with! She's a good listener, responsive, organised and, above all, VERY expert in her subjects. We've been able to work together on both international SEO for Lipton and local SEO for smaller businesses. The deliverables are very detailed and clear and Alizée is always super available. I highly recommend her!”

    Nelly - Queen Communication

  • Solid expertise

    “I worked with Alizée on an international project and I'm very happy with her services. She has solid industry expertise, is extremely professional and delivered the work before the deadline. She has a wonderful persona too! I would highly recommend her.”

    Amy Heath - Cosmopole

  • “Awe-Inspiring Results"

    “Before coming to Alizée for SEO services, I had not touched anything at all on my website for SEO. To say that my ecommerce website was in the back dark corner of Google is an understatement. (…) I'm now seeing more and more traffic to my site, more orders from Search, and more impressions on my stationery!”

    Kayla Hutchinson - Lucky Dog Design Co.

  • "Professional, knowledgeable and friendly"

    Alizée is professional, knowledgeable and friendly. Working with her was a pleasure. The process for our project was efficient and any queries we had were answered in a quick and timely manner.

    Annabel Tyndale - VillaPlus

  • SEO Mastery

    “Working with Alizée on an international SEO project is a real pleasure, thanks to her mastery of SEO, her project management (deliverables, timing) and what's more, she's a really nice professional!”

    Christophe - Blueboat

FAQ

  • Improve Search Engine Performance: An SEO audit helps identify and resolve issues that are holding back your website's performance in search engines. By optimising your website for efficient crawling (ensuring search engines can access and navigate your site effectively), accurate indexing (assuring your site's pages are correctly catalogued by search engines), and better ranking (boosting your website's position in search engine results), you can enhance your site's overall visibility.

    Boost Organic Traffic: With optimisation for relevant keywords, improvement of user experience, and a technically sound website, an SEO audit can increase the volume of organic traffic to your site. It's not just about making your website friendly for search engines, but also about creating a welcoming and engaging platform for users.

    Long-Term Efficiency: An SEO audit's main goal is to make your website more accessible, relevant, and useful, both to users and search engines. This solid foundation helps your site to perform better in the long run, making it a smart and efficient investment for your online presence.

  • With the ever-changing nature of SEO, it's recommended to have an SEO audit at least once a year. However, if you're making major changes to your website or notice a significant drop in rankings or traffic, it may be beneficial to have an audit sooner.

  • The recommendations from the SEO Audit are designed to be actionable and understandable. However, depending on their nature, some might require specific technical knowledge or skills. For instance, certain changes might need a developer's intervention. But don't worry, I'll provide all the necessary documentation and support to help guide you or your team through the implementation process.

  • Absolutely! Regardless of the size of your business, an SEO Audit can provide useful insights and actionable recommendations to improve your website's SEO. Whether you're a small business owner looking to increase local search visibility or a large corporation aiming to dominate the SERPs, an SEO Audit can be a crucial tool in your digital marketing arsenal.

    For small businesses on a budget, I also offer a lighter SEO check-up service, which can provide valuable insights without the need for a comprehensive audit.