CONTENT STRATEGY

This service provides a tailored plan of action for your website’s content.

Communicating the right message to your audience is paramount, but knowing where, when, and how to share that message is crucial to your brand's success. At the core of any good SEO strategy is a robust content strategy, which ensures you're not only visible to your audience but also delivering value in a way that drives them to action.

Prepare for a strategic, robust and detailed content roadmap, crafted to fit your vision, objectives, and resources.

The Content Strategy service is the perfect fit for you if:

  • You're launching a new business, product, or service and need to carve out your space in the digital landscape.

  • You're seeking to give a boost to a specific section of your website with well-planned, impactful content.

  • You're keen on aligning your content with your customers' needs and your business objectives, driving measurable results.

If any of these resonate, you’re in the right place. 😉 Here’s what you can do next:

What does the Content strategy service entail?

Think of a successful website as a party and the content strategy as the invisible party planner. It's always there, pairing up what your customers are looking for with what you've got on the table. A solid content strategy boosts your visibility in search results, captivates your customers, and aligns your content efforts with your big-picture goals.

A content strategy is a detailed plan that guides your content creation and distribution. It involves understanding your audience, crafting content pillars based on your customers' journey and business funnel, conducting extensive keyword research, and creating an editorial calendar. The goal is to ensure that your content is well-aligned with your business objectives and resonates with your audience.

Crafting Content Pillars: Customer Journey and Funnel Analysis in Action

Any epic content strategy adventure starts with getting a solid grip on your customer's journey and your business funnel. We will meet for a lively workshop where we will map out the key stages of your customer's journey and identify your unique content pillars. These pillars are the base camp of your content strategy, guiding what you talk about and where, at every stage of your customer's journey.

Then, we roll up our sleeves and dig deeper into each pillar, moulding them into a sturdy framework to steer your brand narrative and inspire your content creation. This is when we uncover the type of content, themes, and platforms that strike a chord with your customers, ensuring your content not just catches eyes but also aligns with your business goals.

Deep-Dive Keyword Research

Keywords are the backbone of your content, tying it directly to what your audience is searching for. I'll dig deep into the language your audience uses, ensuring your content is hitting the right notes. And you won't be left guessing where to focus - I'll categorise your keywords to align with your content pillars, and shine a spotlight on the ones that promise the best bang for your buck.

With a content strategy in place, I'll develop engaging and search-engine-friendly content incorporating these targeted keywords strategically. This optimisation increases your website's relevancy and visibility, helping you attract qualified organic traffic and generate valuable leads.

Your Custom Content Plan and Editorial Calendar

With a clear roadmap of your customer journey, content pillars, and keyword goldmines, we're ready to craft your personalised content strategy. This strategy includes a content plan and an editorial calendar - consider it your very own treasure map to creating content that's all about your customers, loved by search engines, and in sync with your business goals.

We'll also take a closer look at the plan, discussing content types, formats, and when to hit 'publish'. This makes sure your content plan isn't just strategic but also super practical and ready to roll.

The Magic of a Customised Content Strategy

Starting a blog just because you feel you should, or churning out articles based on a whim, is like paddling in the open sea with no destination in sight. We've waved goodbye to the 2010's, and with it, the era of "any content will do". It's no longer about creating content for content's sake. Today, it's all about thoughtfully crafted, strategically targeted content that truly resonates with your audience and demonstrates the value your brand brings.

With my bespoke Content Strategy service, I don't just fill your site with words. I map out a pathway for your content, ensuring it addresses your user's concerns at every stage of their journey. It's not about what you want to tell them, but what they need to hear from you - and how, where, and when they need to hear it.

Here's what sets my approach apart:

  • Customer-Centric Approach: My aim is to dive deep into your audience's mindset. I’ll help you speak their language, strike a chord with their needs, and most importantly, inspire action.

  • Quality Over Quantity: With detailed keyword research, I'll uncover the optimal keywords that can attract a truly engaged audience to your site. Gone are the days of casting wide nets and hoping for the best. Here, we focus on relevance and precision.

  • Planning is Winning: I believe in the power of a robust plan. A comprehensive content plan and editorial calendar means you're always ahead of the game. I'll hand you a clear schedule, with topics, formats, and publishing dates all laid out.

I'm conscious that content creation requires time and resources. Depending on your needs, we can tap into my network of trusted copywriting partners or leverage innovative techniques (yes, we're talking AI here) to give you a jump start. The goal is to ensure your content strategy is not just an echo of your business objectives, but a potent tool in carving your brand's digital footprint.

Let's shape your story, ignite engagement, and fuel growth with content that truly hits the mark.

Availability

Typically, I complete a comprehensive Content Strategy within 1 to 3 weeks.

I'm often booked weeks in advance for this service, so make sure to enquire as early as possible!

Investment

After our assessment call, you'll receive a customised proposal specifying the exact investment required to meet your content goals. No hidden fees—just a focused strategy to enrich your brand's voice and reach.

The usual investment for a tailor-made Content Strategy is around 3500 €.

Deliverables

All the deliverables, relevant documentation and helpful resources will be made available to you in a Notion dashboard. You will be able to share it with your teams and download all the elements you need.

Enquire today!

Are you ready to work on your Content Strategy with me? Let's have a chat and plan the best way to move forward together.

What my clients have to say

  • SEO Mastery

    “Working with Alizée on an international SEO project is a real pleasure, thanks to her mastery of SEO, her project management (deliverables, timing) and what's more, she's a really nice professional!”

    Christophe - Blueboat

  • “Alizée is a pleasure to work with! I highly recommend her!”

    “Alizée is a pleasure to work with! She's a good listener, responsive, organised and, above all, VERY expert in her subjects. We've been able to work together on both international SEO for Lipton and local SEO for smaller businesses. The deliverables are very detailed and clear and Alizée is always super available. I highly recommend her!”

    Nelly - Queen Communication

  • “Awe-Inspiring Results"

    “Before coming to Alizée for SEO services, I had not touched anything at all on my website for SEO. To say that my ecommerce website was in the back dark corner of Google is an understatement. (…) I'm now seeing more and more traffic to my site, more orders from Search, and more impressions on my stationery!”

    Kayla Hutchinson - Lucky Dog Design Co.

  • "Professional, knowledgeable and friendly"

    Alizée is professional, knowledgeable and friendly. Working with her was a pleasure. The process for our project was efficient and any queries we had were answered in a quick and timely manner.

    Annabel Tyndale - VillaPlus

  • Solid expertise

    “I worked with Alizée on an international project and I'm very happy with her services. She has solid industry expertise, is extremely professional and delivered the work before the deadline. She has a wonderful persona too! I would highly recommend her.”

    Amy Heath - Cosmopole

FAQ

  • A solid content strategy provides a clear roadmap for your content creation, ensuring that every piece of content you create serves a purpose and resonates with your audience. It helps in driving organic traffic, engaging your audience, and converting them into customers. It also ensures that your content aligns with your overall business goals.

  • As a content strategist, I focus on planning and structuring your content to ensure it serves your business objectives and resonates with your audience. While I don't write the content, I can optimise existing content to an extent, and I work with trusted copywriters who can create high-quality, SEO-friendly content based on the strategy we develop. If you need content creation services, please let me know, and I will connect you with my network of trusted professionals.

  • Yes, I can. All my services are offered in English, French, and German. I tailor the research to each language and market, considering regional trends and cultural differences. This allows you to reach your audience effectively, regardless of the language they speak.

  • Content strategy is a long-term approach, and it usually takes a few months to see significant results. However, the timeline can vary based on factors such as your industry, competition, and the quality of your content. Remember, the goal of a content strategy is to build a strong foundation for your content efforts, and like any good foundation, it takes time to build.